Audience theory - Cultivation theory

The cultivation theory by George Gerbner is a more refined version of the hypodermic needle because it says that if people watch the same sort of text then it will desensitize them. Some films which were banned once before have been released and when the audience had watched 'The Hills Have Eyes' and 'The Exorcist' they all said "what's all the fuss about".
It's said that the only way the audiences social attitude will change is by watching the same sort of text numerous of times. Overall, the audiences attitudes are shaped by what they watch on the television.

My music video can be applied to this because the audience can be upset at first when they watch it, though, as they get used to watching my music video numerous of times, they'll get used to the emotion and won't be upset anymore, they'll only pay attention to the music.