Audience theory - The effects model theory

The effects model is based upon how media texts have an influence on the audience. Its said that the consumption of media texts has an effect and the audience is passive and powerless to prevent the influence. When it comes to the hypodermic model, there's a hypodermic syringe that's said to be injected into the audience and that's how they are influenced by the texts. That way the audience is powerless to resist. The hypodermic needle is like a drug to the audience where they are being drugged, addicted or duped.

Im going to apply this effects model to my music video which has an influence on the audience because the video is sad and I made sure to make it like that. I made sure to have the couple in this video be all in love and since the boy has passed away he disappears. This has an influence on the audience because its emotional to see how the girl is finding it hard to grieve and the fact that he wasn't really there and she's just imagining him being there from her memories.

Compare the meerkat.com is an example of where the effects model is used here. This is because everybody owns a television now and everybody who seen television has definitely seen this advert which was rated in the top 3 of the top 10 funniest adverts. Therefore, the effects model for this advert has worked and can be proven that it works because many people who hear about this advert will know what voice to use when they say 'compare the meerkat.com'.

Another advert which is the most annoying though, everyone knows about which proves that the effects model has worked for this advert because when everyone hears it they either sing to the music or they change the channel since, this advert 'gocompare' has been advertised on the television hundreds of times. They've even changed it by not making the opera singer sing because so many people have had an effect by him by being annoyed with the advert every time they saw it.