Audience theory - Suture

This theory comes from the theorists; Roland Barthes, Stephen Heath, Laura Mulvey, Kaja Silverman but was formulated by Daniel Day in 1974. This theory is when a film is made of a classical Hollywood narrative, editing, sound and mise-en-scene where the audience know what will happen and are ready for it. Films are 'stitched' together to force the audience to look at the film in a certain. This is made easier when means, techniques, codes and conventions of the film are "invisible" by the filmmakers. 

For my music video I've done the same by making sure that there are sad scenes in the video because I want the audience to grieve with the girl and be upset when they watch it because someone has passed away.