Audience theory - Two step flow theory

The two step flow theory discovered by Paul Lazarsfeld and Elihu Katz say that when it comes to the audience being influenced by the media, they have direct influence through the personal influence of opinion leaders.

This is an example of how the opinion leaders are having an influence over the people who listen to them. The majority of people now receive most of their information from their opinion leaders since they are influenced by them and by the media second-hand. An example of this is twitter, where everybody can re-tweet something they've heard and agree on. Stephen Fry is an opinion leader because if he tweets something and someone re-tweets it then they are influenced by that opinion leader. James Cameron was influenced by Stephen Fry because Russia were holding anti-gay protests and therefore, Cameron agreed with Fry that that was wrong, so he decided not to go to the Russia winter olympics. The biggest opinion leaders are celebrities nowadays.

This fits into my music video because I want the audience to feel sad and upset because someone so close has passed away. I show this by adding scenes where the girl remembers her memories with her boyfriend. Though, when he disappears it's upsetting because she was only imagining him being there and what she sees now is just her by herself.