Synergy is where two or ore organisations join together in order to produce something else.
It works well for both films and TV programmes.
There is synergy between the film Skyfall and the artist Adele. This is a good thing because the film is promoting Adele and perhaps her newest album, since she's successful people would buy it. Though, at the same time Adele is also promoting the film because as she sings it, you have the video playing in the background, and if people see this they will want to watch the film.
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