2. 2013
This video is effective because 385,022,476 viewers have watched. What makes it better is the video is in black and white and it also, uses colour which makes it interesting. Since, Rihanna is a pretty lady we get a lot of close up shots of her face and hands. We have some good effects with the lighting because there are bright lights always shining especially lighting up Rihanna. We also, have long shots of Rihanna with a nice background which makes it look as if she's at a desert.
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