4. 2013
This video is effective because it got 327,972,661 viewers who must of enjoyed this music video. Therefore, I believe this is effective because they've used close ups of both the singers to show of their faces. They've also, used an effedt where they double Britney Spears and Will.I.Am an make more of them which makes the video look better and more interesting to watch. The video also, has advertised merchandise like a new camera.
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