- Organic
Is used to describe bands where the music comes first, they make the kind of music they want to make and then the record labels (if signed) try and sell this music to the correct market segment.
Organic music often appeals to a niche, but can appeal to a mass audience too.
An example of an organic band is 'Radiohead'.
They started as a group to play in pubs before they became bigger.
- Synthetic
The synthetic refers to the X Factor methodology, and it's the record labels that sit in the driving seat.
A gap in the market is identified, and then it's exploited by the development of music, and often the artist, to suit this gap.
Money is the ultimate goal in this operation. Acts such as; The Spice Girl, Mcfly and JLS are good examples of manufactured artists.
Another example is one direction who are a manufactured band created by the X Factor judges.
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