Wednesday, 23 October 2013

How might we measure success criteria of a music video?

  •  We can promote the music video by word of mouth or the number of hits it got on YouTube. 
  • Newspaper articles or TV reports.
  • How many times its been shown on the televisions music screens like 4music or Viva.
  • The amount of publicity the artist may have gotten due to anything they've done.
  • Where they've been in the charts, if at the top or bottom.
  • CD sales
  • Downloads (Illegal/Legal) 

Key features

It's worth considering whether the music video is primarily performance based, narrative based or concept based and how the elements are used in it. 

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