- Andrew Goodwin in 'Dancing in the Distraction Factory (1992) has identified the following features of music videos.He believes that music videos demonstrate genre chracteristics (eg: stage performance in metal videos, dance routiness for boy and irl bands).
Guns n Roses - Sweet child of mine - it's a metal rock band and a self reflective video because you can actually see the camera filming the music video.
- There is a relationship between lyrics and visuals (either illusttative, amplifying or contradicting).
The music video - The Script - The man who can't be moved, is a song that proves there's a relationship between the lyrics and visuals because it talks about how the man won't move from his spot at the corner, as he waits for his girl, which he does.
- The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their work (a visual style).
Michael jackson has a motif style; his glove. He wears a sparkly white glove on one hand or Jay-Z wears chains for his videos.Therefore, if we see those items we can automatically identify the artist.
- There is frequently reference to the notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatement of the female body.
The video Blurred Lines by Ribin Thicke shows 3 women dressed though, showing some skin therefore, Laura Mulvey says this video is voyeuristic because it uses the 'The Male Gaze' where males look at these women as sexual objects.
- There is often intertectual reference to films, TV programmes and other music videos etc.
The Wanted - Walks like Rihanna do this.
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