Friday, 11 October 2013

What is the purpose of a music promo video?


  • To promote the video
  • Extension of income
  • Extension of outlets (music channel, direct DVD and CD sales, website, download).
  • Synergy (films, TV programmes). 
  • Advertisement
  • Illustrates the song
  • Appeals to a visual audience
  • Expresses an individuals emotions
  • Tells a story
  • Markets an image
  • Creates a brand



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