Thursday, 10 October 2013

How Katy Perry uses pop videos to reinforce her brand and reflect her private life.


Katy Perry - Last Friday Night

Katy Perry is dressed as a geeky girl, with braces and plain clothes that popular girls wouldnt wear. She's presenting an image which appeals to unpopular girls. Therefore, when she enters Rebecca Blacks party, she takes Katy Perry upstairs to get dressed as someone popular. Her image automatically changes from a geeky girl to a girl who wears shorts skits and colourful heels. This means that even though, she dresses up nicely she isn't perfect due to her different coloured heels. Her braces also, glisten which means that any girl can be girl even if they aren't that attractive. She's acting as a typical teenage girl who goes to a party to have fun. 


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