Alex Southam

He also, freelances for OB Management and was trained as a lawyer though, decided to go into directing and working in films. He began making music videos to learn 'the trade'. He worked for Agile Films who describe them on their website as:
"Alex Southam is an exciting new talent, working in a dizzying variety of style across live action and animation. Entirely self taught, his inventiveness and creativity have caught the eye with a series of diverse promos for the likes of the Walkmen, Alt+J and Lianne La Havas. Alex joined Agile in August 2012."
To begin with, Southam undertook all the tasks on his videos:

• Camera 
• Lighting
• Editing
• Now uses a Director of Photography

Southam likes the format of music videos as, "you can try new techniques and can have real artistic freedom." He's less keen on commercials as they allow for "much less freedom." He uses Vimeo to showcase his videos - this is becoming an increasingly important platform as it is considered to have 'higher status" than YouTube. 

His breakthrough came with the music video 'Tesselate' for Alt J. Its budget: £10,000, shot in one day with a large cast and special effects used by Aftereffects. 

Another music video was chase & status  - Lost and Not Found

• £50,000 budget
• Filmed in Los Angeles
• Used Southam
• Filmed at 36 frames per second then slowed down
• Influenced by Massive Attack's Unfinished Sympathy 
• Went for an early 1990's VHS video look
• Only three shots in whole video